Digital Marketing Specialist

We are seeking a creative and data-driven Digital Marketing Specialist to join our growing team. The ideal candidate will have strong experience in SEO, paid advertising, content marketing, and conversion optimization to help scale brand visibility and generate measurable business growth.

Key Responsibilities:

Develop and execute SEO and SEM strategies to improve search rankings and website traffic
Manage paid advertising campaigns across Google Ads, Meta, LinkedIn, and other digital platforms
Create and optimize content marketing campaigns aligned with brand objectives
Monitor campaign performance using analytics tools and provide actionable insights
Improve website conversion rates through A/B testing and CRO techniques
Coordinate email marketing and automation workflows to nurture leads and improve engagement
Collaborate with design and content teams to maintain brand consistency
Track KPIs and prepare regular performance reports

Required Skills & Qualifications:

Proven experience in digital marketing, SEO, and paid media
Strong understanding of Google Analytics, Search Console, and advertising platforms
Experience with marketing automation tools and CRM systems
Knowledge of content strategy and social media marketing
Analytical mindset with strong problem-solving abilities
Excellent communication and project management skills

Preferred Qualifications:

Experience working with startups or SMEs
Certifications in Google Ads, HubSpot, or Meta Advertising
Familiarity with CRO tools and landing page optimization